Our mission & our story SUPS is created out of one pure belief: self care is essential. Our mission is to empower women. To inspire them to take better care of themselves so they feel healthier, stronger and happier, to be able to thrive through life’s challenges.
As the world is changing, the roles that women fulfill change and develop as well. Our lives are challenging, with so many responsibilities on one side and personal possibilities on the other. We need every possible empowerment, to feel and know that we are able to handle it all. We seem to be preset on taking care of others first; and tend to forget about ourselves. SUPS constantly conducts research amongst women. This helps to define how we can put our mission into action. Up until now, we found through this research that women face similar challenges and have similar needs in demanding times, such as the months of pregnancy and the following years into motherhood.
SUPS aims to make the mom-to-be more confident about giving her body and baby the right basis for strength and growth.
SUPS empowers mothers to always feel their best. Women are the basis of their families, of their children, our next generation. Strong, empowered, happy moms make strong, empowered and happy families.
Our supplements aim to fill the gap between an average food plan and the needs of a high demanding lifestyle.
Together with an amazing team of experts, SUPS created products around its mission. The premium ingredients are carefully chosen for their function on the body and its cells.
“Becoming a mother changed and challenged me in more than one way. I love being a mom, but it was -and is- not always easy both physically as well as mentally, as I did not always have the right tools to manage my struggles. Nobody can change the broken nights & the countless hours of care that my (and everyone’s) babies need. Selfcare was -in many ways- unmistakenly the road to a more balanced life. It is not a coincidence that SUPS products and concepts are created around the theme selfcare. I am a proud mom of 4 boys. I started to research Motherhood after the birth of my first son (2007). I was a happy mom, but my new role of being a mother was also overwhelming in all ways possible. I was intrigued by the fact that nobody really talked about the obvious struggles. After years (and another business), I brought this knowledge, plus my extensive motherhood experience and nutritional eduction together in this new supplement brand and its first labels The Mom Plan and Blooom. With our products and platform I aim to empower as many women as possible so they feel capable and powerful on their way towards a happy and balanced life” Read more about SUPS philosophy, values and ways to make a positive impact in this world on the Our Philosophy Page.